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How to Add an Extra £150–£250 Service to Your Doula, Midwife or Photography Business
Could You Add £200 to Your Next Pregnancy Client Booking?
If you’re a doula, midwife, maternity photographer or newborn photographer, you’re already spending real time with pregnant clients — building trust, providing support and creating relationships that can continue throughout pregnancy and beyond. But have you ever considered adding a keepsake service to that relationship?
Many practitioners charge around £150–£250 for a finished belly bump cast, depending on the product and presentation. You’ve already done the hard part — finding and building trust with the client. This is simply another thing you can offer them.
Why This Fits So Naturally Into Your Work
If you’re a doula or midwife, belly bump casting isn’t an add-on that clashes with what you do — it’s a natural extension of it. You don’t need to become “an artist.” You need one day of proper training in a technique that complements the thing you’re already brilliant at: making people feel safe and cared for.
If you’re a maternity or newborn photographer, you’re already meeting clients during pregnancy — often when they’re looking for ways to celebrate and remember their bump. Maternity sessions are an established service across the UK, and adding belly bump casting gives you another product to offer alongside the photography itself.
You could offer the cast as an add-on to a maternity session, create a combined maternity photography and casting package, or work with a newborn photographer to provide the reinforced bump bowl for a later newborn session. If you’re already a maternity and newborn photographer, there’s an even stronger opportunity — you can introduce the cast during pregnancy, then use it again as part of the newborn experience. That gives your client a genuine reason to come back to you, and increases the value of an existing booking.
A properly reinforced belly bump bowl can be designed for use in newborn photography, creating the opportunity to capture bump and baby together in one image.
What Could That Look Like?
Mod roc bump casts typically sell from around £50, rising to £150–£200+ depending on the finish, presentation and any reinforcement work involved.
If you charged an average of £100 per cast:
- 2 casts a month = £200 additional revenue
- 4 casts a month = £400
- 8 casts a month = £800
Your actual pricing and number of bookings will depend on your location, audience, costs, finish, and how you package the service. But that’s the interesting thing about adding an additional service: you don’t need hundreds of clients for it to make a difference to your monthly income.
Training is £550 for one day, so five to six average-priced bookings would cover the training cost before your other business expenses. After that, every booking is another opportunity to generate revenue from a skill you’ve already learned.
Is This Within Your Scope?
If you’re a doula or midwife, it’s fair to wonder whether this sits comfortably alongside your professional scope and insurance. Belly bump casting is a craft-based service rather than a clinical procedure. However, your insurance requirements will depend on your individual circumstances and policy, so you should always check with your insurer before adding it to your business.
Why Training Matters
Belly bump bowl construction requires specific reinforcement and finishing techniques that aren’t necessarily covered in basic belly casting training. This is where a properly reinforced, professional-standard cast comes from — the difference between something fragile and something you can confidently offer as a paid service.
A Real Example: How One Client Question Created a New Income Stream
One of my students didn’t set out to add belly bump casting to her business. It started with a client asking her a question she couldn’t answer.
Katy, from Buttercup Therapies in Kettering, had been offering pregnancy massage and wellness support for years when a client asked if there was any way to keep something physical from the pregnancy — not just photos. Katy didn’t have an answer at the time.
She trained with me in belly bump casting and hand casting in October 2020. Since then, it’s become one of the most requested parts of what Buttercup Therapies offers — alongside the relaxation and wellness treatments they already provided, built around midwifery-informed care.
Their midwives told me afterwards:
“Training with Glenda completely transformed our maternity support. Now we offer safe, reinforced belly bump bowls that families love. It has added a beautiful, memorable service to our care.”
Ruth Bosepa, a doula in London, had a similar experience:
“Glenda’s belly bump casting training was incredible. The mod roc techniques and safety guidance gave me confidence to create stunning keepsakes for expectant families. Already, parents are requesting newborn photo shoots using the reinforced bump bowls, which has enhanced my services and business.”
What You’ll Learn
Belly bump casting training with Precious Memories is £550 for one day, and covers:
- Reinforced bump bowl techniques suitable for newborn photography
- Finishing techniques that deliver smooth, professional-standard results
- How to price and position this as a standalone service
- How to build referral relationships with photographers and other birth professionals
Many students combine this with baby hand and foot casting, silver fingerprint jewellery, or memorial casting training, offering families a genuine range of keepsakes across every stage of life.
What You’ll Learn
Belly bump casting training with Precious Memories is £550 for one day, and covers:
- Reinforced bump bowl techniques suitable for newborn photography
- Finishing techniques that deliver smooth, professional-standard results
- How to price and position this as a standalone service
- How to build referral relationships with photographers and other birth professionals
Many students combine this with baby hand and foot casting, silver fingerprint jewellery, or memorial casting training, offering families a genuine range of keepsakes across every stage of life.
Frequently Asked Questions
How much extra income can belly bump casting bring in?
Mod roc bump casts typically start from around £50, rising to £150–£200+ depending on the finish and presentation — figures vary by location, materials and experience.
Is this suitable for doulas, midwives and photographers without an art background?
Yes. Most of the professionals I train have no prior casting experience at all — this is skills-based training, built around what you’re already good at.
Is belly bump casting within my professional scope as a doula or midwife?
Belly bump casting is a craft-based service rather than a clinical procedure. Your insurance requirements will depend on your individual circumstances and policy, so it’s worth checking with your insurer before adding it to your business.
Can belly bump casts be used safely in photography?
Reinforcement and finishing techniques for photography use are covered in depth during training, so you leave knowing exactly how to prepare a cast appropriately for this purpose.
What is a belly bump bowl?
A reinforced cast of the pregnancy bump, designed to be used in newborn photography — one of the most requested and memorable keepsake formats.
How much does the training cost?
£550 for one day, including lifetime WhatsApp support once you’ve completed the course.
Could Belly Bump Casting Be Your Next Income Stream?
If you’re already working with pregnant women or new parents, you may already have the audience for this service. The next step is learning how to create it professionally.
Enquire about belly bump casting training to find out more and secure your place.
Email: info@precious-memories.co.uk
Phone: 07738 165146